P*rnhub has released its annual insights report, revealing intriguing trends in user behavior and search preferences, with some surprising entries influenced by current pop culture phenomena. In 2024, the U.S. continued to lead in traffic, with France and the Philippines also ranking high, possibly boosted by events like the Paris Olympics. Interestingly, the report highlights a significant increase in female viewership, now accounting for 38% of total users, reflecting changing societal norms about women’s s*xual expression.

The data shows diverse preferences in content, with ‘MILF’ overtaking ‘lesbian’ as the top-searched category, followed by ‘anal,’ ‘Japanese,’ and ‘mature.’ Remarkably, ‘hentai’ has surged to become the most searched term globally, including in the U.S., marking a notable shift in viewer interest. Additionally, social media trends are increasingly mirrored in P*rnhub searches, with viral phrases from platforms like TikTok influencing user searches significantly.

Popular culture also plays a role in shaping trends, with characters from video games and movies like Harley Quinn from “Joker 2” and franchises like “Star Wars” and “Game Of Thrones” being highly sought after. This year’s insights not only reflect P*rnhub’s extensive reach and influence but also underscore the evolving landscape of digital content consumption.